My creative journey began in high school when I joined a music production program and discovered a passion for building ideas from the ground up. Learning platforms like FL Studio and Pro Tools sparked my interest in not only creating content, but also understanding how audiences connect with it.

As my interests evolved, I expanded into photography, videography, and digital content creation, developing skills across a variety of creative tools while learning the importance of storytelling, branding, and audience engagement. Through personal projects and collaborations, I gained firsthand experience in creating content that resonates and builds meaningful connections through media.

In college, I pursued business studies, which gave me a deeper understanding of the strategic side of marketing. Through coursework and hands-on experiences, I developed skills in market research, consumer insights, and business strategy, allowing me to better understand how brands identify opportunities and connect with their audiences. Combining this business foundation with my creative background reinforced my passion for the intersection of culture, media, and marketing.

Today, I am passionate about helping brands authentically connect with audiences through strategic storytelling, cultural insights, and innovative media experiences. I aspire to build a career in creative strategy and media, where I can blend creativity, consumer behavior, and cultural trends to create impactful work that drives both engagement and business results.